70S Makeup Tutorial

Introduction to 70s Makeup

The 1970s was a remarkable era for fashion and beauty, with its vibrant and eclectic trends leaving an indelible mark on the cultural landscape. The makeup looks of this decade exuded confidence, individuality, and free-spiritedness, reflecting the social changes and liberation movements that characterized the time. As women embraced their independence and self-expression, makeup became a powerful tool in defining their personal style.

The fashion trends of the 70s were heavily influenced by the counterculture movements of the previous decade. Freedom of expression was celebrated through bohemian styles, disco glamour, and futuristic fashions.

Flared jeans, maxi dresses, platform shoes, and bold prints were all the rage during this time. In terms of beauty trends, naturalness took center stage.

Instead of heavy pancake foundations that dominated previous decades, women sought a more effortless look with lighter coverage. Sun-kissed skin with a healthy glow became highly desirable.

Additionally, hairstyles in the 70s featured voluminous waves or sleek straight hair parted down the middle. Long hair was celebrated as a symbol of femininity and rebellion against societal norms.

Importance of makeup in defining the iconic 70s look

Makeup played a crucial role in achieving the iconic 70s aesthetic by emphasizing specific features while maintaining an overall natural appearance. The goal was to enhance one’s natural beauty rather than mask it completely. Eyes were particularly emphasized during this era.

Women embraced bold eyeshadow colors like vibrant blues, purples, greens – shades that reflected their individuality and creative spirit. This experimentation with vivid eyeshadows allowed for dramatic and eye-catching looks that symbolized self-expression.

The 70s makeup look emphasized well-defined eyebrows, which were often thick and bushy. It was a departure from the thin, arched brows of the previous decade.

Thicker eyebrows framed the face and gave a sense of strength and confidence. Lips were also accentuated with statement shades like bold reds, oranges, pinks, or deep browns to add a touch of glamour.

The 70s makeup trends revolutionized beauty standards by embracing individuality, naturalness, and self-expression. The fashion and beauty choices of this era marked an important shift in societal norms where women could freely showcase their unique personalities through their appearance.

Foundation and Base Makeup

In the vibrant era of the 1970s, where self-expression and individuality took center stage, makeup enthusiasts had an array of foundation options to choose from. One popular choice was cream-based formulas that provided a smooth and flawless finish. Cream foundations were favored for their ability to impart a natural-looking glow while providing ample coverage.

Brands like Max Factor’s Pan-Cake Makeup and Revlon’s ColorStay were widely adored for their lightweight yet buildable formulas that suited various skin types. Moreover, cream-based foundations offered a versatile range of shades that catered to diverse skin tones.

From porcelain-like fair tones to rich darker hues, these foundations allowed individuals to find their perfect match effortlessly. Cream formulations also ensured lasting power without feeling heavy on the skin – a highly desirable aspect in an era marked by spirited dancing and late-night parties.

Achieving a natural-looking base with light coverage

To achieve that coveted natural-looking base with light coverage reminiscent of the 70s, it was essential to use foundation sparingly and skillfully. The focus was on creating an even-toned complexion while allowing freckles or beauty marks to peek through gracefully. Start by prepping the skin with moisturizer or primer suitable for your skin type.

This step ensures hydration and enhances makeup longevity. Next, apply a small amount of cream foundation using a damp sponge or fingertips.

Gently blend it outwards, paying attention to areas that require more coverage such as redness around the nose or blemishes. Remember, less is more when aiming for light coverage; build up gradually if needed but always strive for a breathable finish that lets your true skin shine through.

Highlighting and contouring techniques for a defined face shape

Highlighting and contouring played a significant role in sculpting the face to achieve a defined shape in the 70s. To accentuate facial features, one would strategically apply lighter and darker shades to create shadows and highlights.

For highlighting, focus on areas that catch natural light such as the tops of cheekbones, bridge of the nose, cupid’s bow, and brow bones. Use a cream-based highlighter or a slightly lighter shade of foundation.

Gently blend it into the skin using tapping motions or a soft brush for a seamless finish. Contouring involves creating depth by shading specific areas of the face.

Choose a matte bronzer or foundation shade slightly darker than your natural skin tone. Apply it under the cheekbones, along the hairline, jawline, and sides of the nose—carefully blending to avoid any harsh lines.

Remember that subtlety was key during this era; aim for a natural-looking sculpt rather than an overly dramatic effect. With practice and experimentation, you will discover how contouring can enhance your unique facial structure while embracing elements of vintage charm.

III. Eye Makeup

Bold Eyeshadow Colors of the Era

The 1970s were known for their exuberant and daring fashion statements, and makeup was no exception. Eyeshadow colors during this era were all about making a statement and embracing vibrant hues. Shades like electric blues, deep purples, and emerald greens dominated the eye makeup scene.

These bold colors allowed individuals to express their creativity and free spirit through their eyes. Whether you wanted to go for a full-on colorful look or incorporate these shades as accents, they were essential in achieving the iconic 70s aesthetic.

A Step-by-Step Guide to Creating a Dramatic Smokey Eye Look

One of the most popular eye makeup looks from the 70s was the dramatic smokey eye. This sultry, smoldering look was achieved using earthy tones that added depth and intensity to the eyes.

Step 1: Start by applying an eyeshadow primer all over your eyelids to ensure long-lasting wear. Step 2: Take a matte medium-toned brown shade and apply it in your crease using a fluffy blending brush.

Blend it thoroughly for a seamless transition. Step 3: Using a smaller brush, apply a darker shade like charcoal grey or deep chocolate brown on the outer corners of your eyes in a V shape.

Blend this shade into your crease for added depth. Step 4: Next, take a shimmery bronze or gold eyeshadow shade and pat it onto your eyelids with your finger or a flat brush.

Step 5: To intensify the look further, apply a black eyeshadow or eyeliner pencil along your upper lash line. Step 6: Finish off with multiple coats of black mascara on both upper and lower lashes.

Remember, blending is key when creating this dramatic smokey eye look. It helps to soften any harsh lines and ensures a seamless transition of colors for a professional finish.

Tips for Applying False Eyelashes

False eyelashes were a popular trend in the 70s, adding glamour and extra drama to any eye look. Here are some tips to help you apply false eyelashes with precision:

1. Choose lashes that suit your desired look: Opt for lashes that are longer, fuller, and have a natural-looking curl. Avoid overly dramatic or heavy lashes unless you’re going for a specific costume or themed event.

2. Trim the lashes if necessary: Measure the false lashes against your lash line and trim them accordingly from the outer corners to fit your eyes perfectly. 3. Apply lash glue: Use a small brush or applicator to apply lash glue along the band of the false eyelashes.

Allow it to dry for about 30 seconds until it becomes tacky. 4. Placement: Using tweezers or your fingers, carefully place the lash strip as close to your natural lash line as possible, starting from the inner corner and working towards the outer corner of your eyes.

5. Secure and blend: Gently press down on the lashes with your fingers or tweezers to ensure they adhere firmly. Use an eyelash curler to blend natural lashes with false ones before applying mascara.

6. Finish off with mascara: Apply a coat of mascara over both natural and false lashes, gently pressing them together for better integration. Remember, practice makes perfect when it comes to applying false eyelashes, so don’t get discouraged if you don’t achieve perfection on your first try!

Eyebrows and Lashes

The Importance of Thick, Bushy Eyebrows in the 70s Aesthetic

Eyebrows played a crucial role in defining the iconic 70s look. Unlike the thin and sharply arched brows popular in previous decades, the 1970s embraced thick, natural-looking eyebrows as a symbol of beauty.

These bold brows added character and framed the face, enhancing the overall aesthetic. The emphasis on dense brows reflected a desire for an effortless yet captivating appearance that was representative of the free-spirited attitude of the era.

Techniques for Filling in Eyebrows to Achieve a Natural yet Full Appearance

To recreate those coveted 70s eyebrows today, there are various techniques one can employ to fill them in while maintaining a natural yet full appearance. One effective method is using eyebrow pencils or powders matched to your hair color.

Start by lightly outlining your desired brow shape with short, hair-like strokes, gradually filling in any sparse areas. Remember to choose products with long-lasting formulas that resist smudging throughout the day.

Using Eyebrow Pencils or Powders

When using an eyebrow pencil or powder, opt for shades that complement your hair color to ensure a harmonious finish. Begin by brushing your eyebrows upwards with a spoolie brush or clean mascara wand to reveal any gaps that need filling. Then gently apply short strokes following the direction of your natural hair growth, focusing on sparse areas first before working towards creating an even density across both brows.

Brushing Them Up for That Coveted Feathered Look

Achieving that sought-after feathered look requires brushing your eyebrows upward after filling them in with product. This technique creates dimension and adds volume to mimic naturally full brows seen during the 70s era.

Using a clean spoolie brush, gently brush your eyebrows upward in small strokes, ensuring the hairs are evenly distributed. This will create a feathered effect, making your brows appear naturally thick and fluffy.

Setting Them with Clear Gel or Hairspray

To ensure the longevity of your carefully crafted 70s-inspired eyebrows, it’s essential to set them in place. One effective method is using a clear brow gel or even a spritz of hairspray on a clean mascara wand. Lightly comb through your brows in an upward motion to keep them lifted and locked into position.

The clear gel or hairspray will hold the shape and prevent any unwanted smudging or fading throughout the day, ensuring your brows stay perfectly groomed. By embracing techniques such as filling in eyebrows with pencils or powders, brushing them up for that feathered look, and setting them with clear gel or hairspray, you can recreate the bold and impactful brows that were prevalent during the 70s.

These steps will help you achieve an authentic vintage aesthetic while maintaining a natural yet full appearance that enhances your overall makeup look. Embrace the spirit of this iconic era by accentuating your eyes with statement brows that are sure to turn heads and evoke nostalgia for this remarkable period in fashion history.

Cheeks and Contouring

The Rise of Bronzer as an Essential Product for Achieving a Sun-Kissed Glow

In the 1970s, bronzer emerged as a game-changer in the world of makeup, offering a way to achieve a sun-kissed glow without the need for excessive sun exposure. This revolutionary product quickly gained popularity, as people sought to emulate the radiant and healthy look that was so characteristic of the era. Bronzer provided a natural-looking tan effect, making it an essential tool in creating the iconic 70s makeup look.

Choosing Warm-Toned Bronzers Suitable for Different Skin Tones

When selecting a bronzer for achieving that 70s sun-kissed glow, it is important to consider your skin tone. Warm-toned bronzers work best in capturing the essence of this decade’s aesthetic. For fair or light skin tones, opt for bronzers with peachy or pink undertones to avoid appearing too orange.

Medium skin tones can experiment with slightly deeper shades with golden undertones. Those with darker skin tones should go for richer shades with reddish undertones to complement their complexion.

Applying Bronzer on Cheekbones, Temples, and Jawline to Create Definition

To achieve that distinctive contoured look of the 70s, understanding where and how to apply bronzer is crucial. Begin by applying bronzer on your cheekbones using an angled brush or a fluffy blush brush.

Follow your cheekbone’s natural curve upwards towards your temples in sweeping motions for added warmth and definition. Next, softly dust bronzer along your jawline to create subtle shadowing and enhance facial structure.

Blending Techniques to Ensure a Seamless Finish

To achieve a flawless finish with your bronzer application, mastering blending techniques is essential. Start by using a clean, fluffy brush to blend the bronzer outward from the center of your face, ensuring there are no harsh lines or patches.

Circular motions help seamlessly blend the product into your skin for a natural-looking effect. Pay extra attention to blending along the hairline and jawline to avoid any visible edges.

Remember, the goal is to create a soft and subtle contour that enhances your features without looking overly heavy or artificial. By understanding how to select warm-toned bronzers suitable for your skin tone and employing proper application techniques, you can effortlessly achieve that quintessential sun-kissed glow of the 70s.

Contouring with bronzer allows you to enhance your facial structure while maintaining a natural appearance. With blending techniques mastered, you’ll be able to create a seamless finish that perfectly complements the overall 70s makeup look, giving you that nostalgic retro charm with a modern twist.

Lips and Lipstick Choices

When it comes to 70s makeup, one cannot overlook the power of bold and vibrant lip colors that defined the era. The 1970s witnessed a delightful array of lipstick shades ranging from fiery reds to dazzling oranges, playful pinks, and sultry browns. These hues perfectly complemented the overall aesthetic of the decade, adding a touch of allure and self-expression to every makeup look.

For those seeking an iconic 70s lip color, opt for a classic red shade with warm undertones. Red lipstick was incredibly popular during this time and symbolized confidence and empowerment.

Shades like brick red or tomato red will transport you right back to the groovy days of disco. If you prefer something less intense but equally retro, embrace the vibrant oranges that graced many lips in the 70s.

Tangerine tones add a fresh pop of color that effortlessly complements sun-kissed skin tones. Pair it with bronzed eyes for an authentic throwback look.

Tips on how to apply lipstick flawlessly:

Applying lipstick flawlessly requires precision and attention to detail. Here are some tips to achieve a perfect pout:

  • Exfoliate your lips beforehand by gently scrubbing them with a soft toothbrush or using a lip scrub product.

This will remove any dry skin and create a smooth canvas for your lipstick application.

  • Outline your lips with a lip liner that matches your chosen shade or is slightly darker than your natural lip color.

This step helps define your lips’ shape and prevents feathering or bleeding.

  • Using a lip brush, carefully fill in your lips with the desired lipstick shade.

Start from the center of your upper lip, following the natural shape, and then move outward. Repeat the process for the lower lip.

  • To enhance the longevity of your lipstick, blot your lips with a tissue after the first application and then reapply another layer. This technique helps to set the color and create a long-lasting finish.


As we delve into the world of 70s makeup, it becomes evident that this era was defined by its boldness, self-expression, and vibrant aesthetics. From alluring eye makeup to statement lips, the beauty trends of the 1970s continue to inspire and captivate us today. Embracing the iconic lip colors of reds, oranges, pinks, and browns allows one to transport themselves effortlessly back in time while adding a touch of glamour to their modern-day look.

So channel your inner disco diva or free-spirited flower child – let the spirit of the 70s inspire you as you explore these captivating makeup choices. Remember: with confidence and a dash of retro flair, you can rock any 70s-inspired makeup look with ease!

What were the iconic makeup trends of the 70s?

The 70s were known for embracing a natural look, with earthy tones and soft, blended eyeshadows. However, bold and colorful styles also emerged, featuring dramatic eyeliner, blue eyeshadow, and shimmery lips.

How can I achieve the classic 70s disco look?

To achieve the disco-inspired makeup of the 70s, focus on vibrant eyeshadows, exaggerated lashes, and metallic accents. Apply a shimmering eyeshadow to the lids and pair it with heavy eyeliner and mascara for a glamorous effect.

What base makeup was popular in the 70s?

The 70s favored a dewy and natural complexion. Use lightweight foundations or tinted moisturizers to achieve a fresh-faced look. Peachy blush and bronzer applied to the apples of the cheeks added a sun-kissed glow.

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