70S Makeup And Hair


The 1970s were a transformative decade in the realm of fashion and beauty, characterized by a shift towards self-expression, individuality, and an embrace of diverse styles. This era marked a departure from the structured, conservative looks of the previous decade and ushered in a new wave of bold experimentation. As societal norms evolved, so did the concepts of beauty and personal style.

Brief Overview of the 1970s

The 1970s were marked by significant socio-cultural changes that influenced fashion and beauty trends. This period saw movements like feminism, civil rights activism, and anti-establishment sentiments gaining momentum. The fusion of various cultural influences such as disco music, the hippie counterculture, and global travels made for an eclectic mix that shaped fashion trends.

Amidst all this social upheaval emerged a unique sense of style that was reflective of people’s desire to break free from traditional norms. The fashion industry responded by embracing diversity in all its forms – from clothing designs to makeup choices.

Makeup and hair played pivotal roles in defining the era’s unique style identity. They allowed individuals to express themselves creatively while making bold statements about their personalities or affiliations with specific subcultures. During this time, makeup became less about conforming to societal standards of beauty and more about self-expression.

It allowed both women and men to experiment with different looks – from natural simplicity to extravagant glamour – reflecting their attitudes towards life itself. Hairstyles in the 70s were equally transformative, symbolizing rebellion against older conventions surrounding hair length or style versatility.

Women embraced long locks as a symbol of freedom while experimenting with curls or straightening techniques for added versatility. Men also embraced longer hair as they sought to challenge traditional masculine ideals.

The 1970s witnessed a seismic shift in fashion and beauty. It was an era where individuality and self-expression flourished, leading to the emergence of unique makeup and hair trends.

These trends not only reflected the changing social and cultural landscapes but also empowered individuals to embrace their true identities. The impact of 70s makeup and hair can still be felt today, as it continues to inspire contemporary beauty looks with its bold, eclectic style.

Natural, sun-kissed complexion

During the 1970s, a natural and sun-kissed complexion became highly sought after as a reflection of the growing outdoor activities and beach culture that defined the era. Tanned skin was seen as a symbol of health and vitality.

To achieve this look, people turned to bronzers and self-tanning products to enhance their skin tone. These products gained immense popularity as they provided individuals with an effortless glow reminiscent of days spent under the sun.

Bronzers, usually in powder or cream form, were applied strategically to areas where the sun would naturally hit the face, such as the forehead, cheeks, chin, and bridge of the nose. They were often used to contour and add depth to facial features while giving a warm radiance to the overall complexion.

Self-tanning lotions also became increasingly popular during this time. These products offered individuals control over their tan without exposing themselves to harmful UV rays.

Bold eyes

Heavy eyeliner took center stage in defining 70s eye makeup trends. Both upper and lower lash lines were emphasized with thick lines in various styles ranging from classic winged liners to more avant-garde designs.

The use of eyeliner allowed individuals to create bold, expressive looks that exuded confidence. To complement these striking lines, eyeshadow colors during this era ranged from earthy tones like browns and beiges to vibrant shades such as blues, greens, and purples.

The application techniques varied from subtle washes of color on lids for daytime wear to more intense smoky eyes for evening events or parties. The versatility in eyeshadow shades allowed individuals to experiment with different looks according to their preferences or occasions.

False lashes played a significant role in accentuating eye makeup during this time period. They were widely used to create a dramatic and glamorous effect.

False lashes were available in various styles, from natural-looking options for a subtle boost to extravagant, long lashes for a more theatrical appearance. The use of false lashes added depth, volume, and length to the natural lashes, enhancing the overall eye makeup look.

Luscious lips

In the 1970s, lip colors leaned towards softer and more natural tones like peachy nudes. The focus was on achieving a more understated and effortless look.

Soft shades were often chosen to complement the sun-kissed complexion trend prevalent during this era. These muted lip colors provided a subtle enhancement to the lips while maintaining an overall harmonious balance with the rest of the makeup.

However, bold red lips remained popular for evening events or special occasions throughout this decade. A classic red lip exuded confidence and sophistication.

This timeless trend continued to be embraced as it effortlessly elevated any ensemble with its striking appeal. To achieve a perfect red pout, individuals applied precise lines using matching lip liners before filling in their lips with vibrant red lipstick.

The 70s brought forth an array of makeup trends that reflected the spirit of freedom and individual expression that defined the era. From sun-kissed complexions to bold eyes and luscious lips, these trends continue to inspire modern beauty looks today, as they exemplify an amalgamation of carefree bohemian influences paired with vibrant glamour.

Long and Straight Hair: A Symbol of Freedom and Self-Expression

During the 1970s, long hair emerged as a powerful symbol of freedom, rebellion, and self-expression. Inspired by the counter-cultural movements such as the hippie movement, men and women alike embraced their natural tresses in all their glory.

Long locks became a statement against societal norms, reflecting a desire to break free from traditional constraints. To achieve the desired sleekness, individuals turned to various straightening techniques.

Blowouts became increasingly popular as they provided volume and smoothness while maintaining length. Flat irons also gained recognition for their ability to transform unruly curls or waves into sleek strands that cascaded down gracefully.

While long and straight hair represented liberation for many, it also embodied a sense of individuality that resonated with the era’s spirit. Each person’s hair took on its unique character – some flowing like silk, others with gentle waves glinting in the sunlight – yet all symbolizing an unyielding desire for personal expression.

The Shag Haircut: An Iconic Style Revolution

One cannot discuss 70s hair trends without highlighting the unforgettable impact of the shag haircut. Popularized by influential figures like Jane Fonda and Farrah Fawcett, this hairstyle revolutionized beauty standards of its time.

The shag featured layered cuts with feathered bangs that beautifully framed the face, exuding an air of effortless coolness. The versatility of the shag made it appealing to individuals across genders and ages.

Its layers added texture and movement while still allowing for length retention. Feathered bangs delicately swept across foreheads created an ethereal allure that was both playful and sophisticated.

This iconic hairstyle captured the essence of femininity in an era when women were striving for equality in all aspects of life. The shag became a symbol of empowerment, serving as a reminder that women could embrace their natural beauty while embracing their ambitions and dreams.

Voluminous Curls: A Celebration of Natural Texture

While straight hair dominated the scene, the 70s also celebrated natural texture with voluminous curls. These bouncy coils took center stage, radiating confidence and adding an element of playfulness to one’s overall look.

Whether tight or loose, curls became an emblematic representation of individuality during this era. To achieve voluminous curls, individuals employed various techniques.

Some opted for traditional methods like hot rollers or curling irons to create defined ringlets. Others embraced their natural texture by using products that enhanced curl formation and added bounce without compromising on softness.

Voluminous curls were seen as a rebellion against societal norms that often favored straight hair as the epitome of beauty. Embracing one’s natural texture was not only an act of self-acceptance but also a statement about defying conventional standards.


The 1970s witnessed a remarkable transformation in hair trends, reflecting the changing social dynamics and aspirations of the time. From long and straight hair symbolizing freedom and self-expression to the iconic shag haircut becoming synonymous with style revolution, and the celebration of voluminous curls empowering individuals to embrace their natural texture – these trends embodied much more than mere aesthetic choices.

They represented a desire for individuality and self-acceptance in an era marked by social change and activism. Hair became intertwined with personal identity, allowing people to express themselves boldly through their unique hairstyles.

As we reflect on these trends today, let us be inspired by the spirit behind them – a spirit that encourages us to celebrate our own unique beauty without conforming to societal expectations. May we find liberation in embracing our personal style choices while cherishing our individuality.


What were the iconic makeup trends of the 70s?

The 70s featured bold eyeshadows, glossy lips, and heavy blush.

How can I recreate a 70s-inspired hairstyle?

Achieve a 70s look with loose waves, braids, or the classic shag.

What products were popular for 70s makeup?

Popular products included blue eyeshadow, mascara, and blush.

Were there any famous 70s makeup icons?

Yes, icons like Farrah Fawcett and David Bowie influenced trends.

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