70’S Hair And Makeup

Introduction to 70’s Hair and Makeup

The 1970s marked a significant period in the realm of fashion and beauty, as it witnessed a remarkable transformation in trends and styles. With its vibrant energy, cultural shifts, and iconic movements, the decade left an indelible mark on the world of hair and makeup that continues to inspire contemporary trends.

The 70s were characterized by a rebellious spirit that pushed boundaries and challenged traditional norms, bringing forth a fresh approach to self-expression through personal style. During this transformative era, hair and makeup became powerful tools for individuals to express themselves creatively.

The social changes taking place at the time allowed for greater freedom of expression in both fashion and beauty. It was an era that embraced diversity, individuality, and breaking away from rigid conventions.

As such, hair and makeup trends emerged as prominent aspects of this new cultural landscape. The significance of hair and makeup trends during the 70s cannot be overstated.

They played a pivotal role in shaping the overall style of the decade, acting as visual markers that reflected society’s attitudes towards beauty, gender roles, social movements, music genres, and subcultures. Hair became more than just strands on one’s head; it became an artistic canvas for self-expression.

Makeup ceased to be merely about enhancing features; it transformed into a form of artistry that allowed individuals to experiment with colors, textures, and unconventional techniques. From glamorous Hollywood-inspired looks to countercultural expressions of rebellion against societal norms – hair and makeup styles from the 70s captured both mainstream appeal and subcultural identity.

Whether it was disco-inspired glam or embracing natural textures with afros or hippie-inspired flower child aesthetics – each trend told a unique story about its wearer’s personality or affiliation. Understanding the historical context is crucial when exploring 70s hair and makeup trends.

This transformative era saw fashion evolving alongside society’s changing attitudes, giving birth to a rich tapestry of styles that continue to influence the world of beauty today. The next sections will delve into specific hair and makeup trends that defined the 70s, examining their cultural significance and impact on fashion and beauty during this remarkable era.

The 1970s was a decade of experimentation and self-expression, and hair trends played a crucial role in reflecting the spirit of the era. Women’s hairstyles underwent significant transformations during this time, influenced by various cultural movements and style icons. Two prominent trends that emerged were the iconic “Farrah Fawcett” hairstyle and the rise of natural, afro-textured hair.

The iconic “Farrah Fawcett” hairstyle

One of the most iconic hairstyles of the 1970s was undoubtedly the Farrah Fawcett hairstyle. Named after the beloved American actress, Farrah Fawcett-Majors, who rose to fame with her role in Charlie’s Angels, this hairstyle became an instant sensation. Known for its feathered layers and voluminous curls, it epitomized glamour and femininity.

The Farrah Fawcett hairstyle featured long layers that cascaded down around the face, framing it perfectly. The secret to its signature look lay in achieving those feathered layers which added movement and softness to the hair.

The crown area was often styled with voluminous curls that gave an overall bouncy effect. This trend had a profound influence on women’s hairstyles during that time.

Many women sought to replicate Farrah Fawcett’s glamorous look by visiting salons and requesting their hairstylists for similar feathered cuts and curling techniques. The style became so popular that magazines were filled with tutorials on how to achieve “the Farrah flip,” making it a staple choice for women who desired a trendy, sophisticated look.

The rise of natural, afro-textured hair

Simultaneously challenging conventional beauty standards, another significant trend emerged during the 70s: the celebration of natural, afro-textured hair. This movement embraced and celebrated the diverse range of textures and styles among African Americans, marking a powerful symbol of empowerment and cultural identity.

During this time, many individuals with African heritage began to embrace their natural hair texture instead of conforming to Eurocentric ideals. Hairstyles like the afro, cornrows, and braids gained immense popularity.

The afro, in particular, became a powerful symbol of embracing one’s roots and rebelling against societal norms. Afros were characterized by their voluminous appearance achieved through maintaining a full head of tight curls or coils.

They embodied confidence and pride in Black culture. Cornrows and braids also became popular styles within the African American community, with intricate patterns showcasing creativity while honoring traditional African hairstyling techniques.

The rise of natural, afro-textured hair represented a significant shift in beauty standards during the 70s. It paved the way for more inclusivity in mainstream fashion and beauty industries while encouraging self-acceptance among individuals with diverse hair types.

Bold Eye Makeup Looks Inspired by Disco Culture

In the 1970s, the disco era brought about a revolution in makeup trends. One of the most prominent features of this time was the bold and vibrant eye makeup looks that took center stage on dance floors around the world. Women, influenced by disco culture and a desire to stand out, embraced shimmering eyeshadows in striking colors like blue, purple, and silver.

These shades were often paired together or worn individually to create a mesmerizing effect that caught the light and reflected its sparkle. The disco-inspired eye makeup aimed to make a statement and draw attention to one’s eyes – the windows to their soul.

To complement these dazzling eyeshadows, heavy eyeliner became a staple during this era. It was not just about lining the upper lash line but also about creating exaggerated winged shapes for an even more dramatic effect.

This trend was popularized by icons like Cher and Diana Ross, who flawlessly rocked these bold eye makeup looks on and off stage. The thick eyeliner created a sense of allure, accentuating one’s eyes with an air of mystery and confidence.

Natural-looking “No-Makeup” Makeup Trend for Everyday Wear

Contrary to the extravagant disco-inspired looks mentioned earlier, there was also a rising trend towards natural-looking “no-makeup” makeup during the 70s for everyday wear. Women started opting for soft pastel shades when it came to eyeshadows and blushes as they sought subtlety over extravagance.

These delicate hues allowed them to enhance their features without appearing overly made up. The emphasis shifted towards achieving a fresh-faced appearance with minimal product application.

For instance, women embraced nude or pale pink lips with a glossy finish instead of vibrant or dark lip colors that were popular in previous decades. Lips were kept natural, accentuating their shape and fullness while maintaining an understated elegance.

This no-makeup look became popularized by influential figures like Ali MacGraw and Jane Birkin, who radiated beauty with their effortlessly chic and minimalistic approach to makeup. Overall, the makeup trends of the 1970s showcased a fascinating dichotomy between bold, disco-inspired looks for special occasions and a more natural-looking aesthetic for everyday wear.

These trends reflected the changing attitudes towards self-expression and beauty standards during that era. Whether aiming to grab attention on the dance floor or exude a laid-back elegance during daily life, women in the 70s had a diverse range of makeup trends at their disposal to create their desired look.

Hippie Counterculture Influence on Beauty Aesthetics

The 1970s witnessed the emergence of the hippie counterculture, which had a profound influence on beauty aesthetics. In contrast to the mainstream beauty standards of the time, hippies embraced a more natural approach to hair and makeup.

Flowing long hair became a symbol of freedom and nonconformity. Women, in particular, let their locks grow freely, often adorning them with flower crowns or headbands to enhance their bohemian look.

These accessories added an ethereal touch to their hairstyles, channeling a sense of connection with nature and a rejection of societal norms. To complement their flowing tresses, hippies favored minimalistic makeup that emphasized an earthy, natural look.

Earth tones like browns and greens were used for eyeshadows, giving off an organic vibe. The emphasis was more on enhancing one’s features rather than completely altering them.

Natural ingredients such as coconut oil or avocado were incorporated into skincare routines to promote healthy skin. This minimalistic approach reflected the counterculture’s rejection of consumerism and its embrace of simpler living.

Punk Subculture Challenging Traditional Beauty Standards

While the hippie counterculture celebrated natural beauty, another subculture emerged in the 1970s that challenged traditional beauty standards in an entirely different way: punk. With its rebellious attitude and provocative style, punk culture made a significant impact on hair and makeup trends during this era.

Hairstyles became edgier than ever before; shaved heads or mohawks adorned with brightly colored spikes were an iconic punk statement. In terms of makeup, punks rejected societal expectations by defying conventional beauty norms through bold experimentation.

Heavy black eyeliner became synonymous with punk fashion – it was applied liberally and exaggeratedly in thick lines or smudged for a grungy, rebellious look. Lips were often painted black or with unconventional colors like blue or purple, challenging the notion of what was considered acceptable in mainstream society.


The 1970s was undoubtedly a transformative era for hair and makeup trends. The influence of subcultures such as the hippies and the punks brought about a revolution in beauty aesthetics.

While hippies embraced long, flowing locks with flower crowns and minimalistic makeup focusing on earthy tones and natural ingredients, punks rebelled against traditional standards with edgy hairstyles like mohawks or shaved heads and provocative makeup choices. These subcultures paved the way for individuality and self-expression in beauty, encouraging people to break away from societal norms.

In retrospect, the beauty trends of the 70s remind us that true style lies not just in following popular trends but also in embracing our own unique identity. Whether it’s flowing bohemian hair or edgy punk-inspired looks, self-confidence shines through when we express ourselves authentically.

So let us take inspiration from this era to embrace our individuality fearlessly. After all, beauty is not limited to one mold but rather is diverse and ever-evolving – just like the extraordinary decade that was the 1970s.


What were popular hairstyles in the 1970s?

Popular hairstyles in the 1970s included the shag, afro, feathered hair, and perms.

How did people achieve the disco makeup look?

The disco makeup look was achieved with bold eyeshadows, glitter, and dark lipstick.

Were there any iconic makeup products from the ’70s?

Yes, iconic products like blue eyeshadow and white eyeliner were popular in the ’70s.

What influenced the hair and makeup trends of the ’70s?

Influences included music, fashion, and cultural movements like disco and hippie culture.

Leave a Reply

Your email address will not be published. Required fields are marked *