60’S Makeup Look


The 1960s stands as an iconic decade that witnessed remarkable social, cultural, and political transformations. This era was characterized by a rebellion against traditional norms and a fervent embrace of change.

The fashion and beauty trends during this time reflected these shifts, with the makeup industry experiencing an unprecedented revolution. The 60s marked a departure from the conservative beauty standards of the previous decades.

Women sought to break free from societal constraints, using fashion and makeup as powerful tools for self-expression. Makeup became an art form through which individuals could assert their individuality and challenge conventional ideas of beauty.

Fashion-forward Freedom

In the wake of the 1960s counterculture movement, people were no longer bound by rigid dress codes or restricted to conforming to traditional gender roles. Fashion became a means of expressing one’s identity in bold, innovative ways.

Clothing styles shifted towards more exuberant colors, daring patterns, and experimentation with unconventional fabrics. As fashion took on a more eclectic approach, makeup naturally followed suit.

It became a playful extension of one’s personal style choices—a medium through which individuals could make their own unique statements. The 60s brought forth a wave of avant-garde looks that defied conventions and celebrated individuality.

Makeup as Self-Expression

During this transformative decade, makeup evolved into much more than mere cosmetics; it transformed into an instrument for asserting independence, challenging societal norms, and making bold statements. Women now had the power to redefine beauty standards on their own terms.

With its ability to enhance features or create new ones altogether, makeup offered endless possibilities for self-expression in the 60s. Whether it was emphasizing one’s eyes with dramatic winged eyeliner or adorning lips with vibrant hues, individuals had the freedom to experiment and push boundaries.

Makeup became a form of art—an outward manifestation of inner thoughts, emotions, and individuality. Moreover, makeup played a pivotal role in the feminist movement of the 1960s.

Women saw it as an empowering tool that allowed them to challenge societal expectations and claim ownership over their bodies. Makeup became a declaration of self-confidence and liberation—a symbol of strength in an era marked by significant social change.

General Characteristics of 60s Makeup

The beauty trends of the 1960s were characterized by a unique blend of elegance and rebelliousness. Women during this era embraced makeup as a powerful tool for self-expression, seeking to make bold statements through their cosmetic choices. The most notable aspect of 60s makeup was the emphasis on dramatic eyes, which became the focal point of the entire look.

Focus on Bold, Dramatic Eyes

When it came to eye makeup in the 60s, subtlety took a backseat. The aim was to create eyes that commanded attention and exuded confidence.

This was achieved through an array of techniques that resulted in captivating and unforgettable looks. One key element was the heavy use of eyeliner.

Black liquid or gel eyeliner was carefully applied along the upper lash line, following its natural shape before extending it towards the outer corner, creating a winged or cat-eye effect. This technique not only emphasized the eyes but also gave them an alluring almond shape that was both sophisticated and seductive.

To further enhance the impact, women would layer multiple coats of mascara onto their lashes or opt for false eyelashes for added drama. Thick, voluminous lashes were highly sought after, as they framed and elongated the eyes beautifully.

Pale, Matte Skin with Minimal Contouring and Highlighting

In contrast to today’s obsession with sculpted features through contouring and highlighting, 60s makeup embraced a more natural approach to skin complexion. A matte appearance with pale undertones reminiscent of porcelain dolls was favored during this era. To achieve this look, women turned to powder foundation which helped create that flawless complexion devoid of any shine or glow.

The foundation would be carefully applied using brushes or sponges in thin layers until achieving an even finish that allowed their vibrant eye makeup to take center stage. Rather than heavy contouring, the focus was on maintaining a youthful and fresh-faced appearance.

Minimal blush, in soft pink or peach tones, was lightly swept onto the apples of the cheeks to create a subtle flush of color that added a healthy glow without overwhelming the rest of the makeup. The combination of bold eyes and pale, matte skin created a striking contrast that defined the makeup trends of the 60s.

This distinctive aesthetic reflected both the desire for self-expression and rebelliousness against traditional beauty norms prevalent in earlier decades. The 60s were truly an era where women embraced individuality and used makeup as a form of empowerment.

Iconic Cat-Eye or Winged Eyeliner Look

The 1960s saw the rise of the iconic cat-eye or winged eyeliner look, which was popularized by glamorous actresses like Audrey Hepburn and Brigitte Bardot. This timeless trend instantly added allure and sophistication to any makeup look.

To achieve this classic style, start by selecting a liquid or gel eyeliner in your preferred shade, typically black or dark brown for a more dramatic effect. Using an angled brush, begin at the inner corner of your upper lash line and draw a thin line along the natural curve of your eye, gradually thickening it as you reach the outer corner.

Extend the line slightly upwards and outwards to create a subtle wing that lifts and elongates the eyes. Practice makes perfect when it comes to achieving symmetry between both eyes.

Different variations of this look emerged depending on personal preference or occasion. For a more intense and bold appearance, opt for thicker lines that emphasize drama and elegance.

Thin lines, on the other hand, offer a softer outcome suitable for daytime wear or those seeking a more understated retro vibe. Remember to adjust your technique based on eye shape; rounder eyes might benefit from an extended wing while almond-shaped eyes may prefer shorter wings.

Vibrant Eyeshadow Colors Inspired by Pop Art Movement and Psychedelic Culture

The swinging sixties were characterized by their vibrant color palettes inspired by pop art movement and psychedelic culture. Bright blues, greens, pinks, and purples became alluring choices for eyeshadow shades during this era.

These vivid hues allowed individuals to express their creativity and embrace their playful side through makeup. To apply eyeshadow with precision while achieving gradient effects commonly seen in 60s style, invest in high-quality blending brushes.

Begin by selecting a base color, typically a lighter shade, and sweep it across your entire lid. Then choose a complementary or contrasting shade and apply it to the crease of your eyelid, blending it outwards using small circular motions.

Repeat this step with additional colors, gradually building up the intensity and seamlessly merging the shades together for a seamless transition. The result will be a dynamic eye makeup look that captures the spirit of the 60s.

Nude Lips with Emphasis on Eyes

The 1960s introduced a shift in focus towards bold eye makeup, leading to the rise of nude lips as an accompanying trend. Models like Twiggy became iconic for their striking eye looks, drawing attention away from their lips.

Nude lipstick shades were popularized during this time to create balance between the dramatic eyes and understated lips. When choosing a nude lipstick shade from the vast range available today, consider your skin undertone as well as your personal preference for warm or cool tones.

Fair complexions may opt for peachy or rosy nude shades while medium to dark skin tones can experiment with deeper brown or mauve nudes. Nude lipsticks come in various finishes such as satin, matte, or gloss; choose one that suits your desired overall look.

Tips for Choosing

To ensure your nude lipstick complements your overall makeup style flawlessly: 1. Test out different shades under natural light to accurately match your skin tone. 2. Consider using a lip liner that matches your natural lip color to define and enhance shape.

3. Experiment with layering different textures of nude lip products (e.g., applying gloss on top of matte lipstick) to add dimension and shine. Remember that when wearing nude lips with bold eye makeup, balance is key – too much color on both features may overwhelm the overall aesthetic.


The 60s makeup look captured a vibrant era of self-expression and artistic experimentation. From the iconic cat-eye or winged eyeliner to vibrant eyeshadow shades inspired by pop art and psychedelic culture, these trends continue to influence modern-day beauty looks.

Nude lips with an emphasis on eyes created a harmonious balance, allowing individuals to showcase their creativity while maintaining an air of sophistication. Embrace the spirit of this transformative decade by incorporating elements of 60s makeup into your own routine, celebrating the timeless allure and free-spirited energy it embodies.


What are the key elements of a 60’s makeup look?

A 60’s makeup look typically includes bold winged eyeliner, long lashes, pale lips, and contoured cheeks.

How can I achieve the perfect cat-eye eyeliner from the 60’s era?

To achieve the classic cat-eye, use liquid eyeliner to create a thick line that extends past the outer corner of your eye, then wing it upward and outward.

What eyeshadow colors were popular in the 1960s makeup?

Eyeshadow colors like pastel blues, pinks, and neutral browns were popular in the 60’s, often applied with a cut crease technique.

What products and techniques can help me get the iconic 60’s lashes?

Falsies or lash extensions can be used for dramatic 60’s-style lashes. Applying mascara generously and using a lash curler also enhances the look.

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