60S Makeup And Hair

60S Makeup And Hair


In the annals of history, few decades are as captivating and transformative as the 1960s. It was a period marked by a rich tapestry of social, political, and cultural shifts that revolutionized the world. From civil rights movements to anti-war protests, from the rise of counterculture to breakthroughs in technology and space exploration, the 1960s was an era that defied norms and redefined societal paradigms.

Amidst these sweeping changes, one aspect that played a significant role in reflecting the zeitgeist of the era was makeup and hair. They served as powerful tools for self-expression and became symbolic representations of individualism, rebellion, and freedom.

The way people adorned themselves during this time spoke volumes about their beliefs, aspirations, and desires. This article explores the captivating world of 60s makeup and hair trends—a journey through time that unravels how these artistic expressions not only mirrored but also shaped cultural shifts during this transformative period.

The Cultural Context of the 1960s

A Kaleidoscope of Change

The 1960s witnessed a seismic shift in societal norms and values across the globe. This decade was characterized by an unprecedented level of activism fueled by civil rights movements striving for equality and justice.

African Americans fought against racial segregation while women demanded gender equality. Beyond domestic concerns, these turbulent times were heavily influenced by international events such as the Vietnam War.

Anti-war protests erupted worldwide as young people rallied against military interventionism perceived as unjustifiable. The counterculture movement emerged as a powerful force against conformity in favor of embracing personal freedom.

In this backdrop of simmering discontentment with existing power structures, makeup and hair became potent weapons for individuals to challenge societal expectations. They became powerful tools for self-expression, enabling people to express their unique identities and rebel against the status quo.

The Mirror of Societal Change

Makeup and hair in the 1960s were not merely superficial adornments but mirrors reflecting the tectonic shifts happening within society. The choices individuals made in terms of their aesthetic appearances became political statements—subtle acts of defiance against societal norms. For instance, women who embraced the iconic “Twiggy” look with its thin eyebrows, heavy mascara, and pale lips were rejecting traditional notions of femininity that demanded a polished and restrained appearance.

Instead, they sought to define beauty on their own terms by embracing a youthful and doll-like aesthetic. Similarly, hairstyles like the bouffant or pixie cut challenged conventional standards of beauty and femininity.

These bold choices celebrated individuality rather than conforming to idealized norms. Hair became an extension of one’s personality—a vehicle for asserting independence from established gender roles.

This introduction sets the stage for an exploration into how makeup and hair represented cultural shifts in the 1960s. It highlights the transformative nature of this era while emphasizing the significance of these art forms as means of self-expression during this period.

The Cultural Context of the 1960s

The Rise of the Counterculture and Youth Rebellion

The 1960s was a time of immense cultural transformation, marked by the rise of the counterculture and a significant youth rebellion. Young people across America and around the world were challenging traditional norms and questioning authority like never before.

Rejecting the conservative ideals of their parents’ generation, they sought to redefine society in their own terms. This rebellion was fueled by a desire for change, as young individuals became increasingly disillusioned with societal structures they deemed oppressive.

They rejected conformity and instead embraced long hair, colorful clothing, and unconventional lifestyles. This newfound sense of freedom allowed them to express themselves authentically and unapologetically.

Influence of the Civil Rights Movement and Anti-War Protests

The cultural landscape of the 1960s was profoundly influenced by two significant movements: The Civil Rights Movement and anti-war protests. These movements not only fought for equality and justice but also acted as catalysts for broader social change. The Civil Rights Movement, led by influential figures like Martin Luther King Jr., sought to end racial segregation and discrimination.

It ignited a fire within young activists who recognized that societal transformation was not limited to race but extended to gender roles, sexual orientation, class disparities, and more. Simultaneously, opposition to the Vietnam War sparked widespread anti-war protests among young people.

They voiced their dissent against government policies that sent thousands of soldiers overseas into an unjust conflict. These protests served as powerful symbols of defiance against what was perceived as an oppressive system that prioritized war over welfare.

Emphasis on Individualism, Freedom, and Self-Expression

The countercultural movement in the 1960s placed a strong emphasis on individualism, freedom, and self-expression. The youth of this era sought to break free from the constraints of societal expectations and carve out their own identities.

Individualism became a rallying cry, as young people embraced their unique qualities and championed diversity. They rejected the notion that conformity equated to success, instead valuing personal growth and self-discovery.

This mindset permeated every aspect of their lives, including fashion, music, art, and yes, even makeup and hair. The desire for freedom extended beyond simply physical liberation; it encompassed intellectual and emotional freedom as well.

The youth of the 1960s challenged traditional gender roles and norms, celebrating sexual liberation and open-mindedness. They sought to create a society where everyone had the right to express themselves freely without fear of judgment or repression.

As a result, 1960s makeup and hair trends were not merely aesthetic choices but powerful symbols of rebellion against societal norms. They became tools for self-expression in an era defined by its rejection of conventionality.

The boldness seen in makeup techniques like heavy mascara or vibrant eyeshadows mirrored the daring spirit that characterized this transformative decade. The cultural context of the 1960s was marked by an unprecedented rise in counterculture and youth rebellion.

Influenced by movements such as the Civil Rights Movement and anti-war protests, young people embraced individualism, fought for freedom on multiple fronts, and expressed themselves through various means including makeup and hair choices. This era’s emphasis on self-expression continues to resonate today as we reflect on its lasting impact on our society’s understanding of individuality and personal freedoms.

The iconic “Twiggy” look

The 1960s introduced us to one of the most enduring and iconic makeup looks of all time – the “Twiggy” look. Named after the famous British model, Twiggy, this trend revolutionized beauty standards and became synonymous with the Swinging London scene. One key element of this look was the emphasis on thin eyebrows with defined arches.

Unlike the prominent, thick brows that were popular in previous decades, women in the 60s plucked their brows into delicate shapes to achieve a more youthful appearance. Another defining feature of the “Twiggy” look was the heavy mascara application on both upper and lower lashes.

The purpose was to create a doll-like effect by making the eyes appear larger and more wide-eyed. Multiple coats of jet-black mascara were applied to achieve that signature exaggerated lash look, giving women an innocent yet striking gaze.

When it came to lips, 60s makeup trends shifted towards a more natural aesthetic. Nude or light pink shades were favored for their subtle and understated appeal.

The idea was to keep attention focused on the eyes while also maintaining a balanced overall look. Pale lips created a harmonious contrast against bold eye makeup, allowing both features to shine without overwhelming each other.

Bold eye makeup for a dramatic effect

In addition to Twiggy’s influence, bold eye makeup became a widespread trend in the 1960s as women embraced self-expression and individuality through their appearance. Vibrant eyeshadow colors like blue, green, or purple became popular choices for adding drama and vibrancy to one’s eyes. Winged eyeliner also played an essential role in achieving a striking eye look during this era.

By extending the line beyond the outer corners of their eyes, individuals could enhance their eye shape and create a captivating, feline aesthetic. The winged eyeliner technique became a signature style of the 60s, making eyes appear more elongated and alluring.

Natural-looking foundation with a matte finish

The 1960s witnessed a shift towards more natural-looking complexions. Instead of heavy foundation and full coverage, women sought to achieve a youthful appearance with minimal makeup. Natural-looking foundation with a matte finish became the go-to choice for achieving an even complexion.

Minimal coverage allowed the skin’s natural beauty to shine through, giving off an effortless and fresh-faced look. Foundation was often applied sparingly on areas where it was needed most, such as blemishes or uneven skin tone.

This approach aimed to enhance one’s features while maintaining an overall sense of authenticity. To set the foundation and ensure long-lasting wear, many women in the 60s relied on powdered finishes.

A thin layer of translucent powder was dusted over the face to control shine and provide a smooth canvas for other makeup products. This powdered finish helped to maintain an even complexion throughout the day while enhancing the overall appearance of one’s makeup.

The Bouffant Hairstyle

During the 1960s, the bouffant hairstyle became a go-to choice for women seeking a glamorous and sophisticated look. This iconic updo featured a voluminous crown, achieved through backcombing and teasing the hair to create height. The bouffant was often accompanied by soft waves or curls at the ends, framing the face elegantly.

To maintain its impeccable shape, women relied heavily on hairspray, which became an essential tool in their beauty arsenal. The hairspray not only held the style in place but also added shine and ensured longevity throughout the day or evening.

The Pixie Cut

One of the most revolutionary hairstyles of the 1960s was undoubtedly the pixie cut. Popularized by timeless style icon Audrey Hepburn, this short and cropped hairstyle exuded confidence and independence. The pixie cut involved trimming hair close to the head while keeping soft layers to enhance texture and movement.

This bold haircut emphasized facial features such as cheekbones and eyes, creating a striking allure that challenged traditional notions of femininity. Its simplicity made it easy to maintain with minimal styling required, making it a favorite among fashion-forward women who desired both convenience and sophistication.

Long Straight Hair with Center Parting

As fashion icons like Brigitte Bardot rose to prominence in the 1960s, long straight hair with a center parting became an incredibly sought-after look. This signature hairstyle embraced natural simplicity while exuding sensuality and effortless elegance.

Women would typically grow out their hair long and straighten it using various techniques such as blowouts or heated rollers for smoothness and sleekness. The center parting added symmetry to their faces while allowing their lustrous locks to cascade down their shoulders gracefully.


The 1960s not only witnessed a revolution in fashion and cultural norms but also a transformative era for makeup and hair trends. From the iconic bouffant hairstyle exuding sophistication to the daring pixie cut symbolizing independence, women embraced a range of styles that embraced their individuality and challenged societal expectations. Whether opting for volume or simplicity, these hairstyles allowed women to express themselves with confidence and style.

The influence of fashion icons like Audrey Hepburn and Brigitte Bardot further fueled these trends, inspiring countless individuals to experiment with their own unique looks. The legacy of 60s makeup and hair lives on today, as we continue to draw inspiration from the boldness and creativity that defined this remarkable decade.


What were the iconic makeup trends of the 60s?

The 60s saw trends like bold eyeliner, pastel eyeshadows, and nude lips gain popularity.

How can I achieve a classic 60s makeup look?

To achieve a classic 60s look, focus on winged eyeliner, false lashes, and bouffant hairstyles.

What hairdos were popular in the 60s?

Popular 60s hairstyles included the beehive, pixie cut, and long, straight hair with a center part.

Which products were essential for 60s makeup

Essential 60s makeup products included black liquid eyeliner, mascara, and pale pink lipstick.

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