70S Food

Table of Contents

Introduction to 70s Food

Ah, the glorious 1970s—a decade known for its groovy fashion, disco music, and of course, its distinctive culinary delights. The food scene during this era was a reflection of the cultural and social changes that were sweeping through society.

It was a time when convenience foods were gaining popularity, fondue parties were all the rage, and gelatin-based creations adorned every dinner table. Let’s take a trip down memory lane and explore the fascinating world of 70s food.

Overview of the 1970s Food Scene

The 1970s witnessed a shift in attitudes towards food. As women entered the workforce in larger numbers, there was an increased demand for quick and easy meal solutions.

Convenience foods such as frozen dinners and canned goods became staples in many households. The rise of packaged foods also coincided with advancements in food technology, including the introduction of microwave ovens.

In addition to convenience foods, regional cuisines started gaining more recognition during this period. People began exploring international flavors like never before.

Asian cuisine gained popularity with dishes like Chinese stir-fries and Japanese sushi making their way onto American plates. Mexican cuisine also experienced a surge in popularity with favorites like tacos and enchiladas becoming household names.

Influence of Cultural and Social Changes on Food Trends

The cultural and social changes that swept through society in the 70s had a significant impact on food trends. As people embraced a more relaxed approach to life, communal dining experiences became popular.

Fondue parties were all the rage, bringing friends and family together to dip bread or meat into pots of melted cheese or chocolate—a truly indulgent experience. The health-conscious movement that had started in previous decades continued to grow during this era as well.

Diet culture was on the rise, and low-calorie options gained popularity. Tab soda, a diet soda, became a hit among those watching their waistlines.

Furthermore, the space race of the 1960s sparked an interest in futuristic foods. Tang, a powdered drink mix that NASA astronauts consumed in space, found its way into households across America—parents finally had a way to entice their children with something “out of this world”!

Overall, the 70s food scene was a fascinating mix of convenience-driven dishes, international flavors, and an expanding focus on health consciousness. It was an era that witnessed both culinary innovation and comfort food classics that still hold a special place in our hearts today.

Fondue Parties: The Communal Dining Experience

One of the most memorable food experiences of the 70s was undoubtedly the fondue party. This Swiss-inspired culinary trend took dinner parties by storm, offering a unique and interactive dining experience. Fondue involved dipping various bite-sized pieces of food into a communal pot filled with delicious melted goodness.

Different Types of Fondue

The most popular types of fondue in the 70s included cheese, chocolate, and meat fondue. Cheese fondue was often made with Gruyere or Emmental cheese, mixed with white wine and garlic.

It created a creamy, gooey dip perfect for dipping bread cubes or vegetables. For those with a sweet tooth, chocolate fondue was an absolute favorite.

Rich chocolate melted to perfection in a pot and served alongside fruits like strawberries, bananas, and marshmallows for a heavenly dessert experience. Meat fondues were also popular among meat lovers.

These involved cooking small pieces of beef or chicken in hot oil or broth right at the table. Accompanied by an array of dipping sauces and side dishes like crispy French fries or rice pilaf, it made for an exciting mealtime adventure.

Fondue Pots and Accessories

No fondue party would be complete without the proper equipment. Fondue pots came in various sizes and designs but were typically equipped with a heat source at the base to keep the contents warm throughout the meal. Fondue forks were indispensable accessories that allowed guests to spear their chosen morsels for dipping into the pot without burning themselves (or others).

They usually had long handles to ensure safe handling while reaching into communal pots. The visual appeal of these kits cannot be ignored either – from polished stainless steel to colorful enameled pots, fondue sets added a touch of retro charm to any gathering.

Casseroles: One-Dish Wonders

In the 70s, casseroles became the go-to dish for busy households looking for easy yet hearty meals. These one-dish wonders allowed home cooks to combine various ingredients into a single baking dish, creating meals that were both comforting and convenient.

Tuna Casserole: A Staple in Every Household

Perhaps one of the most iconic dishes of the era was tuna casserole. This budget-friendly dish combined canned tuna, creamy condensed soup, noodles, and peas – topped with a crispy layer of crushed potato chips. It was an instant hit among families across America and often served as a quick weeknight dinner.

The beauty of tuna casserole lay in its simplicity; it could be prepared ahead of time and baked whenever hunger struck. It was also versatile, allowing cooks to add their own twists by incorporating ingredients like mushrooms, cheese, or even crunchy water chestnuts for extra texture.

Green Bean Casserole: Thanksgiving Favorite

No Thanksgiving feast in the 70s would have been complete without a green bean casserole on the table. This classic side dish featured tender green beans mixed with creamy mushroom soup and topped with crispy fried onions.

The combination of flavors and textures made it an irresistible accompaniment to turkey or ham. Even today, this beloved recipe continues to evoke nostalgia during holiday gatherings.

Jell-O Everything: Gelatin-Based Creations

When it comes to retro desserts from the 70s, Jell-O reigns supreme. Gelatin-based creations were all the rage during this era – from simple molds to elaborate layered salads and desserts.

Classic Jell-O Flavors and Molds

The range of Jell-O flavors available during the 70s was vast, with favorites like strawberry, lime, orange, and cherry leading the pack. These vibrant gelatin desserts were often prepared in decorative molds to create stunning displays on the dining table.

Popular molds included shapes like fruit, flowers, or even cartoon characters. The jiggly treats not only delighted taste buds but also added a whimsical touch to any occasion.

Creative Uses of Jell-O in Salads and Desserts

Jell-O wasn’t limited to just fruity desserts – it found its way into salads too! Ambrosia salad, a delightful concoction of canned fruit cocktail, mini marshmallows, coconut flakes, and lime-flavored gelatin was a hit at potlucks and picnics. It added a refreshing twist to the traditional green salad.

In addition to salads, creative bakers experimented with incorporating Jell-O into cakes and pies. From colorful poke cakes drenched in flavored gelatin to creamy no-bake cheesecakes infused with fruity Jell-O layers – these desserts showcased the versatility of this wobbly wonder.

Iconic Beverages from the Era

Tang: The Drink of Astronauts and Kids Alike

Ah, Tang, the orange powdered drink that took the world by storm in the 70s. Not only was it a favorite among kids craving a sweet and tangy beverage, but it also had an out-of-this-world association as the drink of choice for astronauts.

Tang gained its popularity through its clever marketing campaigns that highlighted its connection to space exploration. Kids everywhere wanted to feel like they were taking off into space with each sip.

Marketing Campaigns that Made Tang Popular

Tang owes much of its success to the brilliant marketing strategies employed during the 70s. In television commercials, young children clad in astronaut costumes enthusiastically gulped down glasses of Tang while pretending to float in zero gravity.

These captivating ads fueled children’s imagination and made them believe that by drinking Tang, they too could embark on cosmic adventures. The catchy jingle “T-A-N-G, it’s a kick you can’t resist!” became ingrained in everyone’s minds and made sure nobody would forget about this cosmic beverage.

Recipes Incorporating Tang as an Ingredient

Tang wasn’t only enjoyed as a simple orange-flavored drink; creative individuals discovered various ways to incorporate this tangy powder into recipes. One popular treat was ‘Tang Pie,’ where Tang powder was mixed with cream cheese, whipped topping, and sugar before being poured into a graham cracker crust.

The result was a zesty and refreshing dessert perfect for hot summer days. For those craving something more savory, Tang chicken emerged as an unexpected hit.

This unique recipe involved marinating chicken pieces in a mixture of soy sauce, garlic powder, ginger, and—you guessed it—Tang powder! Once cooked to perfection, the resulting dish boasted a tantalizing combination of sweet, tangy, and savory flavors that left taste buds dancing.

Tab Soda: The Diet Soda Craze Begins

As the ’70s rolled on, a new era of diet culture emerged, and with it came Tab soda. Tab was a groundbreaking beverage that catered to those watching their waistlines while still craving a satisfying fizzy drink. This pink-hued soda became an icon of the dieting world and caught the attention of health-conscious individuals everywhere.

The Rise of Diet Culture in the ’70s

The 1970s witnessed a significant shift in societal attitudes towards health and wellness. As people became more conscious about their bodies, dieting became increasingly popular.

Tab capitalized on this trend by positioning itself as a guilt-free alternative to regular sodas. It proudly proclaimed itself as “the beautiful one” and became synonymous with weight-conscious consumers who wished to indulge without worrying about calorie intake.

The Unique Taste and Packaging of Tab

Tab had a distinctive taste that set it apart from other sodas on the market. Its slightly bitter aftertaste combined with its gentle fizz created a refreshing experience for those seeking a sugar-free option.

Additionally, Tab’s packaging was eye-catching, featuring its signature pink color prominently displayed on cans and bottles. The bold design helped establish its identity as the go-to diet soda for fashion-forward individuals looking to make a statement while enjoying their bubbly beverage.

Tang and Tab were two iconic beverages from the 70s that left an indelible mark on popular culture. Whether you were dreaming of space exploration or watching your figure, these drinks allowed you to embrace your unique desires while sipping on something refreshing and full of flavor.

The Rise of Convenience Foods

TV dinners: Revolutionizing mealtime

In the 1970s, a revolutionary concept took over American households: TV dinners. Swanson’s TV dinners, in particular, became a staple for busy families and individuals looking for quick and hassle-free meals. These pre-packaged meals, neatly arranged in aluminum trays, contained a main course, vegetables, and dessert – all conveniently packed together.

All you had to do was pop them in the oven or microwave for a few minutes, and voila! Dinner was served.

Swanson’s TV dinners and their impact

Swanson’s TV dinners were the pioneers of this new way of dining. Introduced in the 1950s, they gained immense popularity throughout the 70s. The convenience they offered was unparalleled at the time – no more slaving away in the kitchen after a long day at work or school.

The ease of preparation made these meals a hit among busy families and single individuals alike. The impact of Swanson’s TV dinners on American culture cannot be underestimated.

They not only revolutionized mealtime but also changed our perception of what constitutes a proper dinner. With colorful packaging and tempting images on the boxes, these frozen meals transformed mundane weeknight dinners into exciting culinary experiences.

Variety of options available

What made Swanson’s TV dinners even more appealing was their wide range of options. From classic comfort foods like Salisbury steak with mashed potatoes to exotic dishes like sweet-and-sour chicken with rice, there was something to satisfy every palate. Additionally, they catered to dietary preferences with options like vegetarian lasagna or low-sodium offerings.

With time, other companies jumped on board this convenience food trend as well – Banquet, Morton’s Pot Pies, and Stouffer’s are just a few examples. This increased variety allowed consumers to choose from an extensive selection of flavors and cuisines, ensuring that everyone could find their preferred TV dinner.

Canned goods galore

Convenience didn’t stop at TV dinners; the 70s saw a surge in the popularity of canned goods as well. Canned soups, vegetables, and fruits became a kitchen staple for many households.

The convenience of having pre-cooked or preserved ingredients ready to use at any time was a game-changer in busy kitchens. Canned soups, such as Campbell’s iconic tomato soup or chicken noodle soup, offered a quick and comforting meal solution with just a little heating on the stovetop or in the microwave.

Canned vegetables like green beans and corn made it effortless to add nutritious sides to any meal without the hassle of washing, chopping, or cooking from scratch. And canned fruits provided a convenient way to enjoy fruit year-round.

Convenience vs freshness debate

While convenience foods undoubtedly made life easier for many people during this era, they also sparked debates about freshness and nutritional value. Critics argued that these processed foods lacked the taste and nutrients found in fresh ingredients.

Furthermore, concerns arose about preservatives and additives used in canned goods. However, proponents defended convenience foods by highlighting their practicality and affordability.

They argued that these products saved time and money while still providing sustenance – an important consideration for those with hectic lifestyles. Additionally, advancements in food preservation techniques ensured that nutritional value was not entirely compromised.

Microwave ovens enter households

The 1970s marked another significant milestone in culinary convenience: the widespread adoption of microwave ovens. These kitchen appliances revolutionized cooking habits by drastically reducing cooking times and offering new possibilities for quick meals. With microwaves becoming more affordable, they quickly found their way into American households.

Suddenly, reheating leftovers and defrosting ingredients no longer required hours of waiting. The microwave provided unparalleled speed and convenience, fitting perfectly into the fast-paced lifestyle of the 70s.

How microwaves changed cooking habits

Microwave ovens not only made reheating a breeze but also opened up a world of quick recipes and cooking techniques. From melting butter to steaming vegetables in minutes, this appliance became a versatile tool for time-strapped cooks.

The introduction of microwave-safe cookware and packaging specifically designed for microwave use further expanded the range of dishes that could be prepared with ease. With just a few simple steps, anyone could whip up scrambled eggs, heat pre-cooked rice, or even bake a mug cake in no time.

Quick recipes tailored for microwave cooking

As microwaves gained popularity, countless recipe books and magazines dedicated to microwave cooking hit the shelves. These resources provided step-by-step instructions for preparing everything from main courses to desserts in record time.

Recipes utilizing convenience foods like canned soups or frozen vegetables became particularly popular in the context of microwave cooking. For example, you could prepare a hearty casserole by combining canned cream soup with frozen vegetables and topped with crushed potato chips – all cooked quickly in the microwave.

The rise of convenience foods coupled with the emergence of microwave ovens revolutionized how people approached meal preparation during the 70s. While debates about freshness and nutritional value continued, there was no denying that these innovations greatly simplified everyday cooking routines while offering an array of flavorsome options at your fingertips.

Regional Cuisine Highlights

The South: Soul Food and Comfort

In the 1970s, Southern cuisine continued to hold its delicious charm. With its rich blend of African, Caribbean, and European influences, soul food remained a beloved culinary tradition. Fried chicken, collard greens, cornbread, and macaroni and cheese were staples on dinner tables across the region.

Southern cooks perfected the art of slow-cooked stews like gumbo and jambalaya, infusing them with spices that danced on taste buds. And let’s not forget about the delightful pecan pies and peach cobblers that satisfied sweet cravings with every bite.

California: Freshness Reigns Supreme

As health-consciousness began to take center stage in the ’70s, California cuisine emerged as a vibrant culinary style. The emphasis was on fresh ingredients sourced locally whenever possible. Salads bursting with colorful produce like avocados, tomatoes, and leafy greens became immensely popular.

The combination of flavors in dishes like California rolls—a fusion of Japanese sushi with avocado—showcased the state’s diverse culinary landscape. Additionally, Mexican-inspired flavors thrived in popular dishes such as fish tacos and enchiladas.

New York City: Ethnic Melting Pot

New York City has always been a melting pot of cultures, which reflected in its food scene during the 1970s. The city embraced ethnic cuisines from around the globe. Little Italy served up mouthwatering pasta dishes while Chinatown drew crowds with its authentic dim sum offerings.

Greek tavernas offered flavorful souvlaki and baklava that transported diners straight to Athens. The city’s famous hot dog stands provided quick bites for busy New Yorkers on-the-go.


The 1970s brought forth a fascinating array of culinary trends and regional highlights. From the comforting soul food of the South to the fresh and vibrant flavors of California, each region had its unique gastronomic offerings.

The decade witnessed a fusion of traditional and innovative cooking techniques, creating an eclectic culinary tapestry that reflected the changing times. As we look back at 70s food, it’s clear that this era was about more than just nostalgic dishes.

It showcased the resilience and adaptability of cooks and chefs who embraced cultural shifts, convenience foods, and emerging health consciousness. While some trends may make us chuckle today (hello, Jell-O salads!), they remind us of a time when experimentation was celebrated in the kitchen.

So let’s raise a glass—preferably one filled with Tang—to the vibrant flavors and unforgettable dishes of the 1970s. While tastes and trends have evolved over time, there’s something timeless in revisiting these culinary moments.

Let’s be inspired by their spirit as we continue to explore new flavors in our own kitchens, celebrating both tradition and innovation. Cheers to delicious memories!


What are some popular foods from the 1970s era?

Popular foods from the 1970s era include dishes like fondue, quiche Lorraine, meatloaf, shrimp cocktail, and classic TV dinners. These reflect the culinary trends of the time.

Were there any iconic snacks or candies from the 1970s?

Yes, the 1970s saw the rise of iconic snacks and candies like Pop Rocks, Jello Pudding Pops, Tang drink mix, and the Twinkie. These became beloved treats for many.

What were some health trends in 1970s food culture?

In the 1970s, there was a growing interest in health and natural foods. This led to the popularity of granola, wheat germ, and yogurt as health-conscious options.

Can you name some popular drinks from the 1970s?

Popular drinks from the 1970s included classic cocktails like the Harvey Wallbanger and Tequila Sunrise, as well as soda brands like Tab and Fresca. Alcoholic beverages and soda were commonly enjoyed during the era.

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