60S Hippie Makeup


The 1960s counterculture movement was a significant period in history that brought about profound social and cultural changes. It emerged as a response to the prevailing norms and values of society, challenging the established order and advocating for a more inclusive, peaceful, and egalitarian world. This movement was characterized by its rejection of conventional societal expectations, particularly in terms of fashion and personal expression.

It embraced a sense of individuality, freedom, and experimentation that extended beyond clothing choices to include makeup as well. During the 1960s, makeup became a powerful tool for self-expression among those involved in the counterculture movement.

It provided individuals with an avenue to rebel against societal beauty standards that heavily emphasized conformity. Instead, this era celebrated uniqueness and authenticity.

Makeup allowed individuals to visually communicate their beliefs, ideologies, and sense of belonging to a community that challenged mainstream values. Moreover, makeup during this time served as an outward manifestation of one’s personal journey towards self-discovery and liberation from traditional constraints.

The act of applying makeup became a ritualistic expression of individuality, promoting freedom from societal expectations while simultaneously embracing one’s identity. Furthermore, makeup played a vital role in creating transformative experiences for both men and women who sought refuge within the counterculture movement.

By adorning their faces with vibrant colors or adopting natural looks that celebrated their inherent beauty rather than conforming to artificial standards imposed by society at large, individuals felt empowered in their ability to redefine beauty on their own terms. In essence, makeup became much more than mere cosmetics during the 1960s counterculture movement; it became an artistic form of self-expression with deep symbolism attached to it.

Through its application or rejection altogether, individuals made bold statements about their identities while challenging mainstream notions of beauty. In subsequent sections of this article, we will delve deeper into the specific characteristics that defined 60s hippie makeup, exploring the use of natural and bohemian-inspired looks in face, eye, and lip makeup.

General Characteristics of 60s Hippie Makeup

Natural and Bohemian-Inspired Looks

During the 1960s counterculture movement, hippies rebelled against societal norms and embraced a more natural aesthetic. This rebellion extended to their makeup choices as well.

The emphasis was on creating looks that celebrated individuality and rejected the conventional beauty standards of the time. As a result, hippie makeup focused on enhancing one’s natural features rather than masking them with heavy cosmetics.

Emphasis on Embracing Natural Beauty and Individuality

Hippie culture in the 1960s placed great importance on celebrating and embracing individuality. Makeup became a tool for self-expression, allowing individuals to showcase their unique personality and style.

Instead of conforming to traditional beauty standards, hippies sought to accentuate their own natural beauty in ways that aligned with their personal values and beliefs. The idea was to create a look that appeared effortless, as if one had just stepped out of nature itself.

This meant using minimal products while still achieving a radiant appearance. The philosophy behind hippie makeup was rooted in rejecting artificiality and embracing authenticity.

Earthy Tones and Soft Colors to Create a Free-Spirited Vibe

To capture the free-spirited essence of the era, earthy tones and soft colors were prominently featured in 60s hippie makeup. These hues reflected nature’s palette—browns reminiscent of tree barks, greens evoking lush meadows, golds resembling sunlit fields—all contributing to an overall organic feel. Eyeshadows in shades like warm browns, olive greens, golden yellows, or earthy oranges were popular choices for creating soft eye looks that enhanced the eyes without overpowering them.

These colors complemented various eye colors while maintaining an understated charm. Similarly, when it came to blush and lip colors, hippie makeup leaned towards softer shades.

Soft pinks and peaches were used to mimic a natural flush on the cheeks, giving the appearance of health and vitality. Nude or soft pink lipsticks with matte or satin finishes were also preferred, providing a subtle enhancement without dominating the overall look.

60s hippie makeup was a reflection of the counterculture movement’s values of embracing individuality and rejecting societal norms. This era celebrated natural beauty through minimalist yet impactful choices.

Earthy tones and soft colors played a significant role in creating a free-spirited vibe that harmonized with the spirit of the time. The focus was on enhancing one’s features while maintaining an authentic, effortless appearance that celebrated one’s unique self-expression.

Face Makeup

Foundation and Concealer: Minimal coverage to achieve a fresh-faced look

During the 1960s hippie movement, the emphasis was on embracing natural beauty and individuality. The same principle applied to face makeup, where a fresh-faced look with minimal coverage was preferred.

Instead of heavy foundations that aimed to completely mask imperfections, hippies opted for lightweight formulas that allowed their natural features to shine through. This approach created a youthful and radiant appearance, capturing the essence of the carefree spirit.

To achieve this minimal coverage look, lighter shades of foundation and concealer were chosen. These shades were selected to enhance the natural skin tone rather than alter it drastically.

The goal was not to hide blemishes or flaws completely but rather embrace them as part of one’s unique identity. By using lighter shades, hippies were able to create a soft and ethereal canvas for their makeup.

Blush and Bronzer: Subtle application for a sun-kissed glow

One signature aspect of 60s hippie makeup was the sun-kissed glow it bestowed upon wearers. To achieve this effect, blush and bronzer were used strategically in subtle applications.

The aim was not to create highly structured or contoured cheekbones but rather mimic a healthy flush achieved through spending time outdoors in nature. Blushes in peachy or rosy hues were popular choices as they added warmth and radiance to the complexion without overpowering other elements of the makeup look.

Softly sweeping these shades onto the apples of their cheeks allowed hippies to achieve a natural-looking flush reminiscent of days spent under sunny skies. Similarly, bronzer played a significant role in creating that coveted sun-kissed glow associated with summer adventures and carefree vibes.

Applied sparingly along the temples, cheekbones, and jawline, bronzer added a touch of warmth and dimension to the face, giving the illusion of a light tan. By using a light hand and focusing on blending, hippies were able to achieve a subtly bronzed look that complemented their free-spirited aesthetic.

Highlighter: Delicate application for an ethereal glow

To enhance their natural features further and create an ethereal glow, hippies incorporated highlighter into their makeup routine. Highlighters with shimmering formulas were applied delicately on the high points of the face, including the cheekbones, brow bones, and cupid’s bow.

The purpose was not to create an intense or blinding highlight but rather to subtly catch the light and add a touch of luminosity. By strategically placing highlighter on these areas, hippies achieved a radiant and otherworldly glow that enhanced their overall look.

The key was in maintaining balance and avoiding excessive application, ensuring that the focus remained on enhancing natural beauty rather than overpowering it. 60s hippie makeup placed importance on creating a fresh-faced look while embracing individuality.

Light coverage foundations allowed for natural skin tones to shine through while providing a flawless base for other makeup elements. Subtle applications of blush in peachy or rosy hues mimicked healthy flushes associated with spending time outdoors.

Delicate use of highlighter on specific areas added an ethereal glow that enhanced natural features without overwhelming them. Together, these techniques formed the foundation for achieving the iconic 60s hippie makeup look characterized by its effortless yet radiant aesthetic.

Eye Makeup

Eyeshadow: Earthy Tones for a Natural Look

When it comes to 60s hippie makeup, the use of eyeshadow played a crucial role in achieving a natural and effortless appearance. The preferred palette revolved around earthy tones such as browns, greens, and golds.

These colors were chosen to enhance the eyes in a subtle yet captivating way. Shades like warm terracotta, moss green, and shimmering golden hues were common choices during this era.

To create depth and dimension on the eyelids, soft blending techniques were employed. The goal was to seamlessly merge different shades together without any harsh lines or stark contrasts.

This technique allowed for a more organic and bohemian feel. By gently blending the colors with a fluffy eyeshadow brush, one could achieve a dreamy and enchanting look reminiscent of the 60s hippie aesthetic.

Eyeliner: Definition and Drama

Eyeliner played an essential role in defining the eyes during this era. To maintain the natural look while adding definition, thin lines along the upper lash line were favored over bold and heavy strokes.

The intention was to enhance one’s eye shape without overpowering their features. While thin lines provided subtle definition, those who wished to incorporate an extra touch of drama often opted for winged liner styles.

Winged eyeliner became popular during the 60s as it added an element of playfulness and allure to one’s overall look. A gentle flick at the outer corners of the eyes created an illusion of elongation while maintaining an air of sophistication.

Mascara: Fluttery Lashes

Mascara was another crucial component in achieving captivating eyes during this period. Lengthening formulas were preferred over volumizing ones as they accentuated each individual lash rather than creating a heavy and clumpy effect. The goal was to achieve fluttery lashes that appeared naturally long and defined.

The color of the mascara often depended on personal preference. While black mascara was a popular choice among many, some individuals preferred using brown mascara for a softer and more subtle look.

Black mascara tended to provide more intensity and drama, while brown mascara added a touch of warmth and earthiness to the overall eye makeup. 60s hippie eye makeup revolved around enhancing natural beauty with earthy tones, soft blending techniques, subtle eyeliner for definition, and lengthening mascaras for fluttery lashes.

It was all about creating an effortless yet captivating look that exuded an aura of freedom and self-expression. By embracing these techniques and color choices, one could truly embody the spirit of the 60s counterculture movement through their eye makeup.

Lip Makeup

A. LipstickSubtle and natural were the keywords when it came to lipstick choices during the 60s hippie movement. Women embraced their natural lip color and opted for shades that enhanced their own beauty rather than masking it. Nude or soft pink shades were particularly popular, as they perfectly complemented the overall bohemian aesthetic. The nude lipstick trend of the 60s was all about finding a shade that closely resembled one’s own lip color. It aimed to create a barely-there look that enhanced the lips without overpowering other facial features. Soft pinks, on the other hand, added a touch of femininity and innocence to complete the free-spirited vibe.

B. Matte or Satin FinishesIn line with the desire for simplicity and naturalness, matte and satin finishes took center stage in 60s hippie lip makeup. Matte lipsticks provided a velvety texture with no added shine, ensuring a more subtle allure while maintaining longevity throughout the day. Satin finishes, on the other hand, offered a slightly luminous effect without being overly glossy or shimmery. The goal was to achieve a healthy sheen that still looked effortless and in harmony with nature. By opting for neutral shades and choosing between either matte or satin finishes, women in the 60s hippie movement celebrated individuality while embracing their true selves through minimalist yet captivating lip makeup choices.


As we reflect upon the legacy of 60s hippie makeup trends, we find inspiration in its celebration of individuality and natural beauty. This era served as a timeless reminder that self-expression is not bound by societal norms but rather flourishes through creative exploration.

The simple yet impactful lip makeup choices of nude or soft pink shades in matte or satin finishes exemplify how less can truly be more. By embracing the natural hues of their own lips and enhancing them subtly, women during this time demonstrated a unique form of self-assuredness and authenticity.

Let us carry forward the spirit of the 60s hippie movement, allowing our makeup choices to reflect not only our outer beauty but also our inner confidence and appreciation for the beauty found in simplicity. May we continue to celebrate individuality in all its forms, cherishing and expressing our unique selves through the artful embrace of makeup.

What were the key makeup trends of the 60s Hippie era?

The 60s Hippie makeup trends were characterized by natural looks, earthy tones, and minimalistic approaches.

How did Hippies achieve the iconic “flower child” makeup?

Hippies often used colorful eyeshadows, floral designs, and face paint to achieve the flower child look.

What makeup products were popular among 60s Hippies?

Popular makeup products included tinted lip balms, mascara, and loose powders for a natural and free-spirited appearance.

Can you provide tips for recreating 60s Hippie makeup today?

To recreate 60s Hippie makeup, focus on vibrant eyeshadows, embrace bold eyeliner, and opt for a fresh, natural complexion.

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